noboxAI High-Ticket Revenue Engine

Current Priorities

4 Items Driving This Week's Execution

ICP1 Meta Ads Go-Live

EIN delivered April 13 — SMS number approval in progress. Ads expected live ~April 18. Target: 6-8 qualified leads/month, close 2-2.5 at $7.5K-$15K LTV each.

✓EIN delivered (46-218-4487)
●Submit to Closers.io for SMS approval
●Confirm go-live with Aaron Griffin
●Set up lead tracking spreadsheet

SecondAct Info Products Sprint

59 info products scored from Jay's book + workbook. Create top 5 free-tier + top 5 subscription-tier as menu for selection. Review at Friday session.

●Cherry-pick top 5 free-tier products
●Cherry-pick top 5 subscription-tier
●Review with Skip — Friday Apr 18
●Jay alignment + case study approval

OPS Weekly Cadence

Every prior stall traces to communication gaps. Weekly rhythm is the highest-leverage process change.

●Skip: confirm Friday April 18
●Jonathan: send Wed April 16 virtual link
●Set recurring calendar events

SFF Co-work Pipeline Integration

Skip needs FTP credentials + deterministic scripts to self-serve on artifact creation and publishing. Eliminates Jonathan as bottleneck.

●Prepare FTP creds + publish scripts
●Hands-on setup at Friday session
●Skip: test end-to-end publish

ICP1 Pipeline: EIN → Revenue

ICP1 Launch Timeline

Financial Model

90-Day Pro Forma + Invoice Restructure

Pro Forma: ICP1 Revenue Scenarios (90-Day)

$15K

Floor (each)

$24K

Core (each)

$36K

Ceiling (each)

$1,500

Monthly Ad Spend

Scenario	Clients	Avg LTV	Gross	Per Partner	Net (after ads)
Floor	4	$7,500	$30,000	$15,000	$12,750
Core	6	$8,000	$48,000	$24,000	$21,750
Ceiling	8	$9,000	$72,000	$36,000	$33,750

Note: LTV is contracted in 90 days, not collected. Monthly payments of $800-$2,500 mean cash flow lags contract by 3-6 months. Break-even: one client at $7,500 covers monthly cost ($3,150) by month 2.

Invoice Restructure

Period	Invoice 1	Invoice 2	Invoice 3	Ad Spend	Total
April 2026	noboxAI $1,200	JuxtMedia $1,200	SFF $1,200	—	$3,600
May 2026+	noboxAI $1,200	SFF $1,200	dropped	$750	$3,150

Net savings: $450/month starting May. JuxtMedia operational overhead eliminated.

Revenue Scenario Breakdown

Decisions Needed

6 Joint Decisions — Review + Submit

These decisions shape the next 90 days of execution. Each has a recommended option. Open the input form to record your selections.

A. ICP1 Pricing Flexibility Floor

Recommended: $5,000 hard floor

Below $5K, delivery cost exceeds margin. Use monthly financing ($800-$1,200/mo) to make the number accessible without dropping the total. The $15K anchor stays — flex down through payment terms, not scope cuts.

B. ICP2 Activation Trigger

Recommended: After first ICP1 close

One close proves the funnel works. Generates an early case study. Jay's book launch provides natural urgency regardless. Waiting for 3 closes could miss the April-May momentum window.

C. School for Freelancers Scope

Recommended: Content engine only

Prove the extraction → draft generation model with 2-3 sessions. Queue website revamp for Phase 2 once content exists. This keeps Skip's time to sessions only and lets Jonathan focus on Meta Ads + SecondAct.

D. CLE/CPE Education Content Timing

Recommended: Research only, apply Q3

Identify Georgia Board requirements and estimate timeline/cost. Don't invest until Meta Ads revenue validates the model. This is the evergreen play — it can wait 90 days without losing first-mover advantage.

E. SecondAct Info Products Count

Recommended: 10 total (5 free + 5 subscription)

Enough variety for Jay to see a meaningful menu. Manageable for Jonathan to create in one sprint this week. The remaining 49 scored candidates are queued for future sprints.

F. Weekly Cadence Structure

Recommended: Wed virtual + Fri in-person

Matches what was agreed on the call. Wednesday for blockers/quick syncs, Friday for hands-on co-work sessions. Half-day Fridays maximize collaborative build time.

Action: Open the decision form to record your selections. Responses go directly to the agent pipeline for processing.

Execution Timeline

12-Week Phased Execution

Launch & Learn
Weeks 1-4

→

Evaluate & Expand
Weeks 5-8

→

Productize
Weeks 9-12

Phase 1: Launch & Learn (Apr 14 – May 11)

●ICP1: EIN → SMS → Ads live → first leads → qualification calls
●SFF: Knowledge base ingestion → extraction sessions → topic roadmap
●SecondAct: Top 10 info products → review → Jay alignment
●Ops: Weekly cadence → Co-work integration

Phase 2: Evaluate & Expand (May 12 – Jun 8)

●ICP1: 30-day eval → adjust targeting → first closes → case studies
●ICP2: Activate targeting (if Gate 1 clears) → leverage Jay case study
●SFF: Content drafts published → quick wins live
●CLE/CPE: Research brief delivered (if Decision D = research)

Phase 3: Productize (Jun 9 – Jul 6)

●Content engine → product (onboarding + templates + generators)
●Agentic org chart → product (funnels + video + automation)
●Pricing locked: $50-$150/mo subscription or $7.5K-$15K engagement
●Potential Kajabi acquisition pitch preparation

Phase Transition Gates

Deferred Priorities

6 Items Queued Behind Current Execution

These activate when specific gates clear. No engineering work needed now — they're tracked and will surface automatically.

Item	Gate	Expected
ICP2 Targeting — Authors & thought leaders	First ICP1 close	Week 4-6
Funnel Replication — Agentic GoHighLevel reproduction	Closers.io engagement complete (~May 4)	Week 3-4
Content Engine Product — SFF as template	SFF proof-of-concept delivered	Week 6-8
Jay Testimonial — Case study for ICP2 marketing	SecondAct launch results + Jay approval	Week 4-8
Education Revenue — CLE/CPE courses	Research brief + $5K revenue collected	Week 8-12
Kajabi Acquisition — Platform pitch	6+ months product maturity	Q4 2026

Dependency Chain: Current → Deferred

Risk Register

Key Risks + Mitigations

Risk	Likelihood	Impact	Mitigation
Meta Ads generate <2 leads/week	Medium	High	Adjust creative + targeting at 14-day checkpoint. Google Ads as backup.
Prospects say "$15K is too much"	High	Medium	Financing ready. $5K floor + 6-month plan = $833/mo.
Skip's cash reserves run out before revenue	Medium	Critical	2-invoice structure reduces burn. First ICP1 close within 45 days is the firewall.
Kajabi releases competing features	Low	Medium	Proxy dashboard is 12-18 months ahead. Platform-agnostic messaging.
Jay doesn't approve case study	Low	Medium	Use anonymized data ("Wiley bestselling author").

Critical path: First ICP1 close within 45 days is the firewall against cash reserve depletion. Everything else is downstream of proving the Meta Ads funnel works.