48-Hour Website Overhaul & Multi-Product Launch Strategy
In two days, we took clarksherbs.com from a single-product pain cream website to a fully repositioned multi-product platform — positioning Trevor Clarke not as a product seller, but as a clinical herbalist with a product line, a telemedicine practice, and clinical authority backed by Bastyr credentials and FDA-adjacent research.
The live preview is ready: Open chem.dev/CMS/clarksherbs on your phone or desktop to see the full site.
Rebuilt your entire site from a single-page pain cream layout into a multi-product platform with sub-pages, FAQ, contact form, and expanded About section.
688 lines of production copy with a complete brand repositioning — from "pain cream seller" to "clinical herbalist practice."
1,761 lines of sourced market research — not generic reports, but targeted intelligence built around your specific competitive position.
A systematized brand — not just a website, but infrastructure for every future asset (ads, social, email, print).
The site isn't a mockup — it's live and deployable. Plus a Roll-On go-to-market strategy with retirement community targeting.
Our research confirms a critical finding: no herbal brand currently owns the neuropathy space. Penetrex dominates herbal pain but ignores neuropathy. Nervive (P&G) owns neuropathy but uses lidocaine. The intersection — herbal products specifically for neuropathy — is empty. Clark's Herbs has authentic credentials to claim it.
Have peripheral neuropathy. 26.8% of adults over 70 are affected. The market is massive and underserved by herbal alternatives.
Bastyr graduate, adjunct faculty, published researcher, FDA Crossvine compound identification. No other herbal brand has this clinical authority.
4 years bedridden with neuropathy/fibromyalgia, healed by plants. This isn't marketing — it's Trevor's lived experience. Patients trust practitioners who understand their condition.
Every number below is sourced from a verified command — no estimates, no fabricated metrics.
| Category | Metric | Value |
|---|---|---|
| Timeline | Concept to live preview | 48 hours |
| Website | Production HTML | 900 lines |
| Website | Content sections | 10 sections |
| Website | UI components | 39 cards, 21 images |
| Copy | Brand strategy + page copy | 688 lines |
| Research | Market intelligence | 1,761 lines / 6 docs |
| Research | ICP profiles defined | 3 segments |
| Research | TAM segments sized | 4 (up to 20M+ patients) |
| Design | DTCG tokens extracted | 141 tokens |
| Design | CSS custom properties | 267 lines |
| Design | Penpot design system | 4 pages, 145 shapes |
| Documentation | Iteration screenshots | 32 captures |
| Code | Git commits | 12 commits |
| Code | Net lines added | 515 insertions |
| Products | Product pages built | 3 (Cream + Roll-On + Clinic) |
| Deploy | Preview status | LIVE (HTTP 200) |
| Item | Status | Dependencies |
|---|---|---|
| Thursday lunch review (Apr 16) | Scheduled | Preview email sent |
| Copy approval from Trevor | Pending | Lunch review |
| Roll-On pricing decision | Pending | Trevor input + benchmarks |
| E-commerce platform selection | Not Started | Pricing + launch approach |
| Clinic booking flow | Not Started | Hosting decision + scheduling tool |
| Domain migration | Not Started | Trevor DNS access |
| Meta ad funnel | Not Started | Signed engagement + budget |
| AI video commercials | Not Started | Separate engagement scope |
These decisions shape what happens next. Each one has a recommended option based on our research, but they're yours to make. We'll walk through them at lunch.
How should we structure ongoing work? Project-based, monthly retainer, or phased approach?
Recommended: Retainer — leverages the infrastructure we already built.
What's the fastest path to revenue? Website-first, clinic-first, or community-first?
Recommended: Community-first — validate with 3-5 retirement communities.
Should we stay on Wix, move to custom hosting ($5-10/mo), or run a hybrid?
Recommended: Custom hosting — full design control, lower cost.
How should ongoing content (testimonials, blog, social) get created?
Recommended: AI-assisted — turn clinic sessions into content automatically.