Clark's Herbs — Your Input

1

Engagement Structure

How should we structure ongoing work together? The design system, CMS infrastructure, and research pipeline are already built — a retainer leverages this investment across ads, email, social, and product launches.

Project-Based

Scope and price each deliverable (website, ads, video) separately. Best for unpredictable budget and episodic needs.

Monthly Retainer

Fixed monthly fee covering website, marketing, strategy, and AI tools. Best for ongoing relationship with compounding value.

Phased Approach

Start with website deployment, add services over time as revenue justifies. Best for budget-constrained start with room to grow.

Any thoughts on budget range or priorities?

2

Roll-On Launch Sequence

The Roll-On fills an empty market gap — no herbal brand owns neuropathy. The question is how to launch: broad or targeted? West Coast retirement communities are showing traction already.

Website-First

Finalize copy, enable pre-orders on the site, then drive traffic. 2-4 weeks to revenue, medium risk (public launch without validation).

Clinic-First

Use clinic consultations to validate product-market fit with real patients before going public. 4-8 weeks, lowest risk.

Community-First

Target 3-5 retirement communities with localized ads before broad launch. 3-6 weeks, proven channel (West Coast traction). $1-2K ad spend.

Roll-On inventory status or preferred pricing?

3

Domain & Hosting

The production site is a single 900-line HTML file with zero dependencies. It can run anywhere. Moving off Wix saves money and gives full design control — but requires DNS access.

Stay on Wix

Update your Wix site manually using the copy deck and design screenshots as reference. No migration needed.

Custom Hosting

Migrate to dedicated hosting with the production HTML we built. $5-10/month, full design control, faster load times.

Hybrid

Deploy custom site on a subdomain for the Roll-On launch, keep Wix for existing cream customers until full migration.

Do you own the clarksherbs.com domain directly?

4

Content Pipeline

Your clinic sessions and patient interactions are a natural content source. AI tools can turn these into blog posts, social content, and testimonials without manual writing — using the brand voice we already defined.

Manual

You provide content (testimonials, stories, updates), and we integrate it periodically. Lowest cost, slowest velocity.

AI-Assisted

Build an automated pipeline that turns your clinic notes and patient stories into blog posts, social content, and testimonials. Medium cost, high velocity.

Full-Service

aiChemist handles end-to-end content strategy, creation, and distribution as part of the retainer. Highest cost, highest output.

How often do you currently post on social media?