CSA Briefing · 2026-04-19
A proposal for Dr. Steven Brock, DDS — launching Knoxville's first photobiomodulation-led wellness service line inside Dental Images, PC. The brand already looks wellness-adjacent; the new Fotona LightWalker capability closes the gap between what the brand promises visually and what the clinical practice can now deliver.
Context
Dr. Brock recently completed training on a Fotona LightWalker-class dental laser platform (Er:YAG + Nd:YAG + red/IR LED PBM, 650–1100 nm). He is preparing a cash-pay service-line launch around photobiomodulation applications, layered on top of the existing Dental Images, PC general/family/cosmetic practice co-owned with Dr. Chase Nieri.
aiChemist.agency Playwright-extracted the existing mydentalimage.com brand system: forest-green palette #3A5A40 / #588157 / #A3B18A, Merriweather serif headlines, warm natural-light photography. The brand is not thin — it is already wellness-adjacent. The PBM capability doesn't require a pivot; it realizes the promise the brand photography has been making all along.
The brand's existing photography language (forest portraits, sun-dappled walks, natural light interiors) collapses with PBM's actual clinical mechanism (red and near-infrared photons at 650–1100 nm stimulating cellular ATP) into a single unified headline. This is the strongest single message the proposal has discovered.
Deal velocity
pie title Velocity Composite · 24/30 (80% — HIGH)
"Clarity of need · 4" : 4
"Decision authority · 3" : 3
"Budget reality · 4" : 4
"Technical fit · 5" : 5
"Strategic fit · 5" : 5
"Urgency · 3" : 3
Current priority · Weeks 1–6
Nothing in Current Priority is blocked on Dr. Brock's input — these ship even while clarifying questions are being answered.
Light, Evidence, and the Oral-Systemic Connection · 24–32 pg · WALT 2026 anchored (PMID 41682985).
At /dental-images/bms. Wedge indication. Knoxville SEO empty-quadrant.
20 patient Q&A anchored on "natural light" tagline.
5-email drip to existing Dental Images patients.
5 variants — natural light · BMS wedge · wellness-adjacent · Holistic Dental East TN · recovery-redesigned.
Service area expanded to East TN counties. Secondary category requested.
Lead capture → scheduling → email triage automation.
gantt
title Launch Sprint · Weeks 1–6 Timeline
dateFormat YYYY-MM-DD
axisFormat %b %d
section Foundation
White paper authoring :w1, 2026-04-22, 10d
FAQ hub + BMS landing :w1b, 2026-04-22, 14d
section Funnel
Reactivation email sequence :w2, after w1, 5d
New-patient nurture sequence :w2b, after w1, 5d
Meta Ads setup + 5 variants :w3, 2026-05-04, 7d
section Launch
Google Ads geo setup :w4, after w3, 3d
Google Business optimization :w4b, after w3, 3d
Consult routing automation :w5, 2026-05-15, 5d
Client input needed
Scope of Weeks 1–6 locks when Q1 and Q6 are answered. The other six refine delivery; they don't block the start.
Is Dr. Nieri supportive of launching a PBM-led wellness service line under Dental Images, PC? (a) Co-ownership · (b) Pass-through referrals only · (c) No involvement.
Approximate current revenue split between PPO/insurance and cash-pay? Rough percentages acceptable.
When do you expect to be clinically live (able to book and deliver PBM sessions)?
Warm relationships with: functional-medicine MDs · chiropractors · longevity/IV-therapy clinics · CrossFit/Pilates/yoga studios · compounding pharmacies?
(a) "The Healing Program at Dental Images" · (b) "Dental Images · Laser Therapy Center" · (c) Open to aiChemist recommendation.
Launch Sprint $15–25K range directionally reasonable, or lighter $8–12K opener focused only on BMS wedge?
T3 inquiry-only applications (tooth preservation · longevity/oral-systemic · TMJ-migraine exploration): (a) excluded entirely · (b) acknowledged but not advertised · (c) offered as inquiry-only intake.
Single thing you don't want us to do — a marketing tactic, framing, or approach that would feel wrong for your practice?
How client input shapes scope
sequenceDiagram
participant B as Dr. Brock
participant A as aiChemist
participant S as Stream 1 Scope
B->>A: Answers Q1 (Nieri) + Q6 (budget)
Note over A: Priority decisions · HIGH velocity
alt Full scope approved ($15-25K)
A->>S: Full Launch Sprint · 9 deliverables · 6 weeks
S->>B: Week 1 — white paper draft + BMS landing wireframe
else Light scope preferred ($8-12K)
A->>S: BMS wedge only · 5 deliverables · 3-4 weeks
Note over A,S: Deferred: white paper, Google Ads geo, referral scripts
S->>B: Week 1 — BMS landing + 3 ads + reactivation email
end
B->>A: Answers Q2-Q5, Q7, Q8
Note over A: Scoping decisions · refine Stream 1 delivery
A->>B: Revised Launch Sprint proposal with confirmed Week 1 starts
Service streams
Weeks 1–6 · one-time fixed
Everything needed to land the BMS wedge and open the funnel.
Weeks 7–14 · one-time fixed
Depth across all 7 indications · referral funnels · dashboard.
Month 4+ · monthly retainer
Ongoing steward of the acquisition engine.
Why BMS is the right wedge
Burning mouth syndrome is the single strongest opening indication. WALT 2026 Clinical Practice Guideline Level I recommendation (PMID 41682985). Zero Knoxville local competition. High cash-pay willingness. Desperate patient demographic (women 45–70 who have failed dermatology, neurology, and primary care).
The protocol is 810 nm · 9 intra-oral points · 30 s/point · 2×/wk × 5 wks. Published meta-analysis effect: VAS MD −1.47 (95% CI −2.40 to −0.53, p=0.002). Starting narrow — not selling all 7 indications at once — lets aiChemist ship faster, build 5–10 case studies, and expand to the broader orofacial-pain umbrella in the Build-Out phase.
Immediate actions