Dental Images · Brock Proposal

Q1

Dr. Nieri alignment

Priority · High

Is Dr. Nieri supportive of launching a PBM-led wellness service line under Dental Images, PC? How does he want to participate?

(a) Co-ownership of the service line — shared training, shared revenue, aligned brand narrative

(b) Pass-through referrals only — Brock operates the line, Nieri refers from his patient panel

(c) No involvement — Brock operates independently; Nieri is not signaling interest

(d) Haven't discussed yet — needs an internal conversation before I can answer

Notes (optional)

Q2

Revenue split — PPO vs cash-pay

Medium

Approximate current revenue split between PPO/insurance-driven and cash-pay patients?

(a) 80%+ PPO — very insurance-heavy

(b) Roughly 70 / 30 PPO to cash

(c) Roughly 50 / 50 balance

(d) Majority cash-pay already

Notes (optional)

Q3

PBM clinically-live date

High · launch gate

When do you expect to be clinically live — able to book and deliver PBM sessions?

(a) Already live

(b) Within 30 days

(c) 30–60 days out

(d) 60–90 days out

(e) 90+ days out

Notes (optional)

Q4

Existing referral network

Medium

Warm relationships with any of these Knoxville-area providers?

(a) Yes — multiple types (list in notes)

(b) Yes — one or two (list in notes)

(c) Acquaintances but not warm enough to call

(d) None yet

Notes (optional) — list names / specialties if known

Q5

Branding preference

Low

Name for the wellness service line under Dental Images, PC?

(a) The Healing Program at Dental Images — preserves parent brand, preserves Path B option

(b) Dental Images · Laser Therapy Center — clinical sub-identifier

(c) Open to aiChemist recommendation

(d) Other — I have a name in mind (list in notes)

Notes (optional)

Q6

Budget confirmation

Priority · High

Launch Sprint investment — which range is directionally reasonable?

(a) $15K–$25K — Full Launch Sprint (recommended; no conversion gap)

(b) $8K–$12K — Lighter opener (BMS wedge + 3 ads + reactivation email only)

(c) Higher than $25K — would consider expanding scope to include Build-Out acceleration

(d) Need to discuss — not comfortable committing to a range yet

Notes (optional)

Q7

Tier 3 visibility

Medium

T3 inquiry-only applications (tooth preservation · longevity/oral-systemic · TMJ-migraine exploration):

(a) Excluded entirely from external copy

(b) Acknowledged on site / FAQ but not advertised (recommended — protects claim-risk)

(c) Offered as inquiry-only intake with informed-consent framing

Notes (optional)

Q8

The one thing we shouldn't do

Bonus

Single thing you don't want us to do — a marketing tactic, framing, or approach that would feel wrong for your practice?

Your answer