If you only got one thing done by mid-August, what would it be?
What's the most recent thing that went sideways — something you're still mentally chewing on?
When the team uses Claude on a normal Tuesday morning, what does that look like?
If Briana is drafting a brand-deal post and wants the exact CTA voice for that brand, where does she look? If Pia gets a comment asking about a wellness claim, what does she check?
Does the proposed shape work for you — one named workflow, hours-saved metric, 3-week prototype, expand on outcome?
During a 3-week prototype build, what's the cadence that works for your team?
When this engagement is at the 90-day mark, what does success look like to you in your own words? Your phrasing matters here, not ours — this becomes the metric language for the engagement.