helenleland.com · metrics & reporting

What's working, in one living view

Everything your numbers are already telling you — pulled into one place, refreshed daily, and easy to read week to week. Here's what that looks like once it's all connected.

Illustrative preview — sample numbers show the shape of the connected view, not live data yet
For Helen & Karina From Jonathan · aiChemist Date June 9, 2026 Sources Instagram · TikTok · Metricool · ManyChat · ShopMy
The shift

From gathering numbers to seeing the story

Right now the numbers live in a few different places, and someone has to go collect them. Story views vanish after a day unless they're written down. Here's what changes when it's all living in one place — and feeding Claude, exactly as you put it.

Today
Once connected
Where it lives
A weekly sheet someone compiles by hand, plus a daily recap in Slack
A working view in Notion for the day-to-day, a simple weekly summary in Slack for Helen, all from the same source
How fresh
Pulled manually, compiled weekly
A snapshot every day — look back at any week, month, or season instantly
What you can tell
Followers, likes, comments — the surface
Which posts reached new people, which earned saves and shares, which actually grew the account
Story engagement
Gone after 24 hours unless screenshotted
Captured daily, kept for good
Brand deals
Compared by feel
A clean one-pager per partnership, with the numbers brands actually want
What you'll see

The signals that actually move growth

These are the things the platforms reward most in 2026 — and the ones the current weekly sheet can't easily show. The starred signals are the difference-makers: what you'll be able to see that you can't today.

Reach to new people vs. existing followersNew view
Today
Follower count is the growth gauge; reach isn't split
Once connected
Reach split into new people vs people already following — the single clearest read on whether growth is stalling
Answers: is a plateau coming from fewer new people discovering you, or softer engagement from current followers?
Saves & shares, measured against reachNew view
Today
Likes and comments; saves rarely captured, never normalized
Once connected
Saves and shares per 1,000 reached — the real signals of intent and the strongest driver of new reach
Answers: which posts created genuine intent, not just applause?
Which posts grew the accountNew view
Today
Total follower change, week over week
Once connected
Per-post follower attribution — the specific posts that brought new follows
Answers: what should we make more of?
Brand-deal vs. organic performanceNew view
Today
An implicit flag; compared by gut feel
Once connected
The real reach and follow difference between partnered and organic posts, plus how much branded content the audience absorbs before it cools
Answers: what's the true organic cost of a deal, and what's the right cadence?
ShopMy: post → click → commissionNew view
Today
ShopMy dashboard, separate from content performance
Once connected
Each post tied to the clicks and commission it actually drove
Answers: which content earned real revenue?
Hook strength, with a number behind itSharpened
Today
The daily recap rates each hook out of 10 by feel
Once connected
That same /10 rating, now checked against how many people actually watched past the first 3 seconds
Answers: which hook styles truly hold attention — a keep / retire list.
Standout posts, flagged automaticallySharpened
Today
Outliers spotted by eye
Once connected
A rolling baseline that auto-flags the true breakouts worth studying and repeating
Answers: what broke out this week, and why?
Your weekly view

One glance, every week

A simple weekly read for Helen, and a working version Karina can dig into. Sample numbers below show the shape of it.

Week of Jun 2–8 all channels illustrative sample · refreshed daily
2.6M
Reach to new people
62% of total reach
−9%
New-people reach trend
sliding over 8 weeks
14.2
Saves / 1k reach
strong intent signal
9.1
Shares / 1k reach
drives discovery
+3,840
Net new followers
top post drove +1,210
1.3%
Engagement rate
healthy for your size

The one chart that explains the plateau

Engagement from your existing community has held steady. What's slipped is how many new people your posts reach — and that's the lever this whole view is built to pull.

Reach to new people (sliding) Reach to existing followers (steady)

What format does the work

Engagement rate by format — illustrative sample.

Reels
4.8%
Carousels
3.4%
Single image
2.6%
Brand deals

Every partnership, proven on one page

A clean recap generated for each sponsored post — the numbers brands actually value, and the same numbers that strengthen your rate. Sample below.

Wellness partner · Reel
Morning-ritual collaboration · posted Jun 4 · #paidpartnership
480K
Reach
54%
Watched to end
11.0
Shares / 1k reach
18.3
Saves / 1k reach
1,240
ShopMy clicks
86
Commissions
≈ $7,200 estimated media value vs. a standard ad-buy baseline — the case for what a partnership with you is worth.

Illustrative sample. Real figures populate automatically once accounts are connected.

Learning from Drew

A friendly benchmark, on the axis that matters

Drew's a useful mirror — and a friend. The most telling first comparison is the simplest one: how often each of you posts. It's the hypothesis you already raised, and it's answerable from public posts alone.

Posting rhythm — weekly cadence

Drew
~11/wk
Helen
~4/wk

The next layer, when you're ready, is discovery reach — how far each of you reaches beyond your own followers, adjusted for audience size. We'd keep raw engagement-rate comparison for last; at very different audience sizes it's the least fair read.

The point isn't to copy Drew. It's to see which one lever — rhythm, reach to new people, or resonance — is the one worth pulling first. You pick the lever; the view makes it measurable.

Built from public posts. Cadence figures illustrative pending a live pull.

How it connects

Everything feeding one place — and Claude

Your channels and tools flow into one daily-refreshed source. From there it becomes the views your team reads — exactly the spine you described: everything in Notion, Notion feeding Claude.

What's next

What makes this sharper for you

Everything above is built from what's already running plus whatever you share — never numbers we don't have. The more of your own trackers and questions we have, the more of this is truly yours rather than a sample.

Tell us how you actually work
A few quick reads — answer what's easy, skip the rest. It points the build straight at what matters to you.
Share your read →

Nothing's on hold in the meantime — pieces keep rolling out, and whatever's set up is yours to keep. The summer's app launch and content push are exactly the kind of activity this gets sharper from.