Your read — Metrics & Reporting

For Helen & Karina — this goes straight to Jonathan. Nothing here is binding; it just points the build at how you actually work.

First

Who's answering?

So we know whose read this is.

Helen Karina Both together

1 · Signals That Matter Most

Which views would change what you do week to week?

Pick the 2–3 that matter most — these get built first.

Reach to new people Saves & shares per reach Which posts grew the account Brand-deal vs organic ShopMy: post → commission Hook strength, measured Standout posts auto-flagged

2 · The One Number

When the weekly summary lands, what's the one number you most want to see move?

This becomes the headline of Helen's weekly read.

3 · Learning from Drew

Which one thing about Drew would you most want to match first?

We'll lead the comparison there.

How often he posts How far he reaches new people How much people engage Not sure yet

4 · Growth & Reach

Do you separate reach to new people vs existing followers today?

And did reach to new people slip across the plateau? Your read, not ours.

5 · Organic vs Brand-Deal

How do you track organic vs brand-deal performance today?

The value of it, and the current process.

6 · Flows vs Content

How do you track ManyChat flows vs content today — and which flows are you driving people into?

App waitlist, a freebie, a link… and do you know which convert?

7 · Brand-Deal Reporting

When you report a sponsored post to a brand, do you report against what was contracted?

And do you show reach / saves-per-1k, or mostly impressions?

8 · Where It Lives

Does a working view in Notion + a weekly summary in Slack fit?

Or somewhere else you'd rather it live.

Notion + Slack works Notion only Somewhere else

9 · The most useful thing

The list of questions you'd want to be able to ask — and what each answer should pull from.

This is the single highest-value input. Rough is perfect.

10 · Trackers & KPIs

A link to the trackers / KPIs you already keep.

A Google Drive folder is perfect — there's no "too much."

11 · Connect Session

Open to a short session to connect your accounts?

The starting point for live numbers across your channels.

Yes — let's schedule Karina will coordinate Not yet

Anything else

Notes, questions, or context.

Goes straight to Jonathan · no rush, whenever's easy

Something went wrong sending that — mind trying once more?

Got it — thank you 🌿

This is exactly what tunes the build to how you actually work. Jonathan will fold it in and bring real examples to the next session.