SecondAct Launch Countdown

System Status

Infrastructure: Production Ready

Live

Kajabi Proxy

Live

Digital Jay

200

Landing Page

Live

Survey Widget

97%

ADW Success

15

Email Templates

Recent Shipments (Last 3 Weeks)

✓ Mar 25: Homepage simplification (5 ADW PRs merged)
✓ Mar 28: Skip's Loom feedback applied — hero styling elevated
✓ Mar 31: Digital Jay + Survey + Results re-enabled on homepage
✓ Apr 1: Haiku intent router v2.1 shipped (3x latency reduction)
✓ Apr 8: Tag assignment PR #60 ready (SurveyComplete + segments + UTM)
✓ Apr 8: 15 email templates authored (5 welcome + 10 broadcast)
✓ Apr 8: Kajabi-sequence automation project created
✓ Apr 8: Conversion playbook — 59 assets mined from manuscript + workbook

Action Needed

10 Decisions — Skip & Jay Input Required

5 high priority (before Apr 14 first broadcast). 5 medium priority (before May 1).

High Priority Before Apr 14

1. Mental Age Quiz — Build as standalone lead magnet?

★ Recommended: Build with pre-results email gate

20-question quiz from Ch.6 — "What's your mental age?" is inherently viral. Captures a different user than the Discovery Questionnaire (curious/playful vs. self-assessment-ready). Expected 40-60% email capture rate.

Options: A) Email gate before results (higher capture) • B) Email gate after results (higher completion) • C) Don't build

Jay: approve questions Skip: gate strategy

2. Community standard pricing — $49 or $79/mo?

★ Recommended: $79/mo (stronger anchoring, $29 founding = 63% off)

$49 creates only $20 gap from founding rate — weak urgency signal. Market comps for premium communities with AI coaching: $79-197/mo. The branded frameworks (BOSS PRODS, Four Pillars) justify premium positioning.

Skip: target member count + MRR goal

3. Workbook PDF distribution — gated or free?

★ Recommended: Gate behind email capture (instant lead magnet, zero build)

29-page companion workbook exists as PDF. Book references it as downloadable from jaysamit.com. If not yet live, putting it behind name+email capture is the easiest win — no engineering needed.

Skip: current status of workbook download

4. QR code / URL redirect validation

★ Verify: does jaysamit.com/secondact → secondact.jaysamit.com?

Jay is printing QR codes. Workbook p.26 links to jaysamit.com/secondact. If this doesn't redirect to the Kajabi landing page, the entire digital funnel breaks for book buyers. This is a hard blocker.

Skip: verify redirect works

5. Kajabi admin credentials for automation

★ Action: Provide login for noboxai-academy.mykajabi.com

Playwright automation scripts are ready to create 12 tags, configure welcome sequence, schedule 10 broadcasts, and wire automations. Blocked on credentials. First run needed before Apr 14.

Jonathan: set in .env

Medium Priority Before May 1

6. First paid course — topic and timeline

★ Recommended: "90-Day Longevity Blueprint" (BOSS PRODS + Biohacking + Brain Habits, $197)

Broadest appeal, quantified promise ("add 20+ years"), differentiates from career-focused competitors. Launch with ecosystem (May 5) or month 2 (June)?

Jay: willing to teach live? Skip: timeline

7. Journaling questions — complete the 78-question set

★ Verify: are missing numbers (18-25, 36-50, 63-75) in the printed book?

Workbook has 50+ questions but skips numbers. Need complete set for the 78-Day Guided Journal digital product ($497).

Jay: confirm locations

8. PR/media plan for launch week

★ Share: confirmed appearances, podcast bookings, media schedule

Speaking engagements and media hits amplify email, community, and book sales simultaneously.

Skip: share schedule

9. Digital Jay conversation data

★ Share: chat analytics access (conversation count, top questions)

User conversation data reveals which course topics have natural demand. Informs course development priority.

Skip: analytics access

10. Affiliate/partnership strategy

★ Share: existing relationships, brand partnerships

The 100 AI Tools Directory from the book is a natural affiliate revenue source. Any existing deals?

Skip: share relationships

Email Pipeline

Email Campaign Architecture

Kajabi Native Email (confirmed over Apollo). 12 tags, 5 welcome emails, 10 broadcast countdown.

Survey → Tag → Email Automation Flow

Welcome Sequence (Triggered by SurveyComplete tag)

#	Day	Subject	Focus
1	0	Welcome to Your Second Act	Survey results CTA, series preview
2	2	The Story Behind Second Act	Jay's journey, Dolly + Anne Beiler
3	5	Your Second Act Toolkit	Four Pillars, BOSS PRODS
4	8	Meet Your Community	Society intro, $29 founding rate
5	12	Your AI Guide is Ready	Digital Jay, emotional close

Broadcast Countdown (Apr 14 → May 5)

#	Date	Subject	CTA
1	Apr 14	The Countdown Begins	Pre-order book
2	Apr 17	Why I Wrote This Book	Share / forward
3	Apr 21	Courses Coming Soon	Join waitlist
4	Apr 24	You're Invited: Live with Jay	Register
5	Apr 26	Founding Members Only — $29/mo	Join community
6	Apr 28	Last Chance: Founding Rate	Lock in rate
7	Apr 30	Tomorrow Changes Everything	Set reminder
8	May 1	Your Second Act Starts Now	Buy / Watch / Join
9	May 2	What You Missed (Recap)	Watch replay
10	May 5	Welcome to the Ecosystem	Explore

12 Kajabi Tags

Tag	Trigger	Purpose
`SurveyComplete`	Survey submission	Triggers welcome sequence
`HighPurpose`	Section 1 avg ≥ 7	Action-oriented segment
`LowConnection`	Section 2 avg ≤ 4	Community emphasis
`HighReadiness`	Section 3 avg ≥ 7	Fast-track to offers
`LowReadiness`	Section 3 avg ≤ 3	Nurturing content
`BookBuyer`	Purchase webhook	Converted customer
`CommunityMember`	Community join	Active community
`LivestreamRegistered`	Registration form	Event attendee
`SourceQR`	utm_source=qr	QR code traffic
`SourceSocial`	utm_source=linkedin/fb	Social traffic
`SourceEmail`	utm_source=email	Email traffic
`SourceDirect`	No UTM	Direct traffic

Execution Timeline

23-Day Launch Countdown

Critical Path — Apr 8 to May 5

This Week (Apr 8-14)

! Merge PR #60 (tag assignment)
× Set Kajabi credentials & run automation Blocked: Decision 5
! Configure welcome + broadcast sequences
! Test e2e: survey → tag → email
! Apr 14: Broadcast #1 sends

Week 2 (Apr 15-21)

! Build Mental Age Quiz (if Decision 1 approved)
! Livestream registration page live (Apr 18)
! Course catalog preview + waitlists (Apr 21)

Week 3 (Apr 22-28)

! Branded livestream assets
! Multi-platform stream test (Apr 28)

Launch Week (Apr 29 - May 5)

! DRESS REHEARSAL with Jay (Apr 29)
! Pre-flight checklist (Apr 30)
! May 1: LAUNCH DAY — Book + Livestream + Community

Product Strategy

Year 1 Product Ladder

59 extractable assets mined from manuscript (33) + workbook (26). Revenue projection: ~$382K Year 1.

Revenue Distribution (Projected Y1)

$382K

Y1 Projected

7

Lead Magnets

5

Course Topics

59

Extractable Assets

Tier	Products	Price	Y1 Revenue
Free	Mental Age Quiz, BOSS PRODS Calculator, Workbook PDF, Chapter Sample, Readiness Quiz, 100 AI Tools, Redefining Retirement	$0	Email capture
Book	The Second Act Advantage	$25	$125,000
Community	Second Act Society (Founding $29 + Standard $79)	$29-79/mo	$132,800
Courses	Longevity Blueprint + Online Launch	$197	$49,250
Premium	78-Day Guided Journal + Cohort	$497	$24,850
Ultra	VIP Retreat + 1-on-1 with Jay	$2,500+	$50,000

Top 5 Viral Lead Magnets (from Book)

1. Mental Age Quiz

20-question assessment from Ch.6. "My mental age is 47!" — inherently shareable. Decision 1

2. Discovery Questionnaire

30-question 3-section assessment. Already built and live. Deepest engagement, highest email capture.

3. BOSS PRODS Calculator

"Add 22 years to your life." 9-habit longevity calculator. Quantified, actionable, shareable.

4. "Redefining Retirement" Exercise

Before/after sentence completion. Perfect for social media ads and shareable graphics.

5. Readiness Quiz

3-question ultra-low friction gateway. "Are you ready for your second act?" Top of funnel.

Production

Livestream: May 1, 12pm ET

"Your Second Act Starts Now" — 90 minutes. YouTube + LinkedIn + Facebook via StreamYard.

Livestream Decision Flow

Show Rundown

Time	Segment	Duration
0:00	Countdown + Intro	5 min
0:05	Story Behind the Book	15 min
0:20	Jay + Pat Fireside Chat	15 min
0:35	5 Myths About Your Second Act	15 min
0:50	Digital Jay Demo (LIVE)	10 min
1:00	Ecosystem Reveal	5 min
1:05	Live Q&A	20 min
1:25	Close + CTAs	5 min

Community: Second Act Society

Tier	Price	Channels
Free	$0	Welcome, General Discussion, Book Club, Wins & Milestones
Founding Member	$29/mo (until May 15)	+ AI & Tech, Accountability Groups
Standard Member	$79/mo Decision 2	Same as Founding

Asset Inventory

59 Extractable Assets from Manuscript + Workbook

Every tool, framework, exercise, assessment, and checklist that can become a digital product.

Product Pipeline: Asset → Artifact → Revenue

Top Manuscript Assets (Scored: Lead Magnet + Info Product + Interactive)

#	Asset	Chapter	LM	IP	IA	Total
1	BOSS PRODS Longevity Framework	Ch.12	5	4	5	14
2	Discovery Questionnaire	Ch.2	5	5	5	15
3	Mental Age Assessment	Ch.6	5	3	5	13
4	Geoarbitrage Checklist	Ch.11	5	3	5	13
5	Social Media Platform Primer	Ch.8	4	4	5	13
6	Lazy Nerd's Biohacking Guide	Ch.12	4	5	4	13
7	7 Daily Brain Habits	Ch.6	4	4	4	12
8	Family Communication Framework	Ch.10	4	4	4	12
9	Top 100 AI Tools Directory	Ch.3	5	3	4	12
10	78-Day Guided Journal	Workbook	4	5	5	14