SecondAct Launch Countdown

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Decision 1 High Priority

Mental Age Quiz — Build as standalone lead magnet?

20-question quiz from the book. "What's your mental age?" — inherently viral. Captures different users than Discovery Questionnaire. Expected 40-60% email capture rate.

A: Build with pre-results email gate

User takes quiz → enters email → sees results. Higher capture (40-60%), slightly lower completion.

B: Build with post-results email gate

User sees results first → asked for email after. Higher completion, lower capture (20-30%).

C: Don't build

Focus resources elsewhere. Discovery Questionnaire remains the only assessment.

Decision 2 High Priority

Community standard pricing — $49 or $79/mo?

$29 founding rate is locked. Standard rate activates after May 15. Market comps for premium communities with AI coaching: $79-197/mo.

$49/mo standard

Lower barrier. Only $20 gap from founding — weak urgency signal.

$79/mo standard

Stronger anchoring. $29 founding = 63% off. Premium positioning justified by AI coaching + branded frameworks.

Decision 3 High Priority

Workbook PDF — gated or free download?

29-page companion workbook exists as PDF. Book references it at jaysamit.com. Gating behind email = instant lead magnet with zero build cost.

Gate behind email capture

Name + email required to download. Instant lead magnet. No engineering needed.

Free download, no gate

Maximum distribution but no email capture.

Not available yet

Needs setup. If so, gating is the first action.

Decision 4 High Priority

QR code / URL redirect validation

Printed book QR code targets jaysamit.com/secondact. If it doesn't redirect to secondact.jaysamit.com, the digital funnel breaks for every book buyer.

Redirect works correctly

jaysamit.com/secondact → secondact.jaysamit.com — verified.

Needs DNS/redirect setup

Currently doesn't redirect. Jonathan to configure.

QR points to a different URL

Specify in notes below.

Decision 5 High Priority

Kajabi admin credentials for automation

Playwright scripts ready to create 12 tags, 5 welcome emails, 10 broadcast emails, and wire automations. Blocked on Kajabi login for noboxai-academy.mykajabi.com.

Will provide credentials

Jonathan sets KAJABI_EMAIL + KAJABI_PASSWORD in .env file.

Prefer manual Kajabi setup

Skip/Jonathan configures tags and sequences manually in Kajabi dashboard.

Decision 6 Medium Priority

First paid course — topic and timeline

Manuscript mining identified 5 strong course candidates. Longevity Blueprint has broadest appeal and quantified promise ("add 20+ years").

90-Day Longevity Blueprint ($197)

BOSS PRODS + Biohacking + Brain Habits. Broadest appeal, differentiates from career-focused competitors.

Launch Your Second Act Online ($197)

Platform Primer + AI Tools + Audience Finding. More business-focused.

Defer course launch to June

Focus May on book + community. Course in month 2.

Decision 7 Medium Priority

Journaling questions — complete the 78-question set

Workbook has 50+ daily journaling questions but skips numbers 18-25, 36-50, 63-75. These may be in the printed book chapters.

Missing numbers are in the printed book

Jay or Skip can provide the complete set from the final manuscript.

Missing numbers need to be created

Jonathan + Digital Jay generate the remaining questions in Jay's voice.

Not sure — need to check

Will verify against final print manuscript.

Decision 8 Medium Priority

PR/media plan for launch week

Speaking engagements, podcast appearances, and media hits around May 1 amplify all channels simultaneously.

PR plan exists — will share

Confirmed appearances and schedule available.

PR plan in progress

Working on bookings, will update before launch.

No PR plan yet

Need to develop media outreach strategy.

Decision 9 Medium Priority

Digital Jay conversation data

User conversation data reveals which course topics have natural demand. Top questions inform product development priority.

Can share chat analytics

Access to conversation logs and/or analytics dashboard.

Limited conversation data available

Some data but not comprehensive analytics.

No conversation data collected yet

Need to set up tracking.

Decision 10 Medium Priority

Affiliate/partnership strategy

The book's 100 AI Tools Directory is a natural affiliate revenue source. Cross-promotion deals amplify launch reach.

Existing affiliate/partner relationships

Will share details of current agreements.

Open to explore — no existing relationships

Jonathan can identify partnership opportunities from the tools directory.

Not a priority for launch

Focus on book + community + courses first.

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